On September 5 & 6, 2025, the South Indian International Movie Awards (SIIMA) lit up the Dubai Exhibition Centre with two unforgettable nights of glamour, talent, and celebration. Bringing together the biggest names from Telugu, Tamil, Kannada, and Malayalam cinema, SIIMA has become one of the most anticipated entertainment events on the global stage, recognizing artistic brilliance and celebrating the cultural impact of South Indian cinema.

 This year’s edition in Dubai was no exception. Stars, filmmakers, and creative minds all gathered under one roof to honor outstanding performances and groundbreaking films. From power-packed live performances to moving acceptance speeches, SIIMA 2025 once again delivered a spectacular experience for fans and industry leaders alike.

Bowers & Wilkins, a world leader in premium audio, took center stage as a proud partner of SIIMA Dubai 2025, amplifying one of the world’s most glamorous celebrations of cinema with its legendary sound quality. Known for redefining sound through innovation, craftsmanship, and cutting-edge design, Bowers & Wilkins brings the same passion for perfection that SIIMA represents in cinema.

 Whether in a recording studio, a luxury home theater, or at an iconic cultural gathering, the brand continues to set benchmarks in delivering pure, immersive sound.